The hesitation to use crypto apps among college students stems from a lack of trust in the system, and the perception that incentives are too good to be true.
Mainstream media focuses on the negative aspects of crypto, only highlighting crises such as the FTX collapse, while ignoring success stories that showcase crypto’s potential benefits.
Content on platforms like Instagram and TikTok often features sob stories about losses in crypto, overshadowing positive narratives and exacerbating skepticism among younger audiences.
Education is key to improving perceptions of crypto; it’s vital to present the advantages in relatable ways, demonstrating real-world benefits and positive use cases.
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