""Our mission is to promote natural beauty on a scientific foundation. The same future-focused mindset shapes our financial strategy: Bitcoin, as a scarce and globally tradable asset, complements our reserves and strengthens the long-term resilience of our company.""
""Bitcoin is not just an investment for us but a strategic asset that perfectly complements our vision of stability and future resilience. At the same time, we are aligning our financial strategy with the needs of a modern, sustainably operating company.""
Evertz Pharma GmbH, a premium natural cosmetics company, made headlines by adopting a Bitcoin reserve strategy, purchasing an additional 100 BTC worth around €10 million in May 2025. Beginning their BTC treasury in December 2020, they have consistently allocated profits towards Bitcoin, emphasizing long-term stability. The managing director highlights the synergy between their mission and financial strategy, showcasing Bitcoin's potential as a resilient and sustainable asset. Distinct as a privately held German enterprise, Evertz Pharma aims for sustained investment in Bitcoin to align with modern corporate financial practices.
Read at Bitcoin Magazine
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