"In a market where most public companies still hesitate to touch Bitcoin, DDC Enterprise Limited is doing the opposite: accelerating its bitcoin purchases. The consumer brand and e-commerce company announced today a $124 million equity financing round, led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services. Founder and CEO Norma Chu also joined the round personally, investing $3 million of her own capital."
"The financing, priced at $10 per Class A share - a 16% premium to the company's recent close - marks another step in DDC's transformation from a retail operator into one of the most aggressive public Bitcoin accumulators in the world. All participating investors, including Chu herself, agreed to a 180-day lock-up, signaling a long-term commitment to the firm's treasury strategy."
"When DDC first unveiled its Bitcoin reserve initiative in May 2025, the company aimed to accumulate 5,000 BTC within three years. Since then, it has expanded that goal to 10,000 BTC by the end of 2025 - an ambitious target that would position DDC among the largest corporate holders of Bitcoin globally, alongside firms like CleanSpark and Hut 8. At last count, DDC holds 1,058 BTC, acquired through a mix of direct purchases and financing deals."
DDC Enterprise Limited completed a $124 million equity financing round led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services. The round was priced at $10 per Class A share, a 16% premium to the recent close. Founder and CEO Norma Chu invested $3 million personally and all investors agreed to a 180-day lock-up. DDC expanded its Bitcoin accumulation target from 5,000 BTC to 10,000 BTC by end-2025 and currently holds 1,058 BTC acquired via direct purchases and financing deals. A prior $528 million capital raise involved Anson Funds, Animoca Brands, and Kenetic Capital.
Read at Bitcoin Magazine
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