DDC Enterprise Ltd., a consumer brand and e-commerce company operating in China and the U.S., plans to adopt Bitcoin as a strategic reserve asset, aiming for the acquisition of 5,000 BTC in 36 months. Founder and CEO Norma Chu highlighted the decision in a shareholder letter, emphasizing Bitcoin's role as a store of value amid economic uncertainty. The strategy begins with an immediate purchase of 100 BTC followed by a target of 500 BTC in six months. This initiative follows a remarkable financial year for DDC, with a 33% revenue increase and expanded shareholder equity.
I am exceptionally enthusiastic to announce DDC's Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan. Bitcoin's unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.
Our team's relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities.
The announcement comes after a record-breaking financial year for DDC in 2024. The company reported USD 37.4 million in revenue, representing a 33% year-over-year increase.
As founder and CEO, I am more optimistic than ever about DDC's trajectory. We are not merely adapting to the future; we are shaping it.
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