Coinbase has formed a strategic partnership with Riot Games to serve as the official cryptocurrency exchange and blockchain technology partner for League of Legends and VALORANT Esports. This collaboration seeks to improve the fan experience by introducing customization and in-game rewards. The alliance represents a confluence of digital innovation in esports and cryptocurrency, both arenas driven by passionate communities. Coinbase will engage fans from the outset at the Masters event in Toronto and implement various activations intended to deepen audience engagement during global esports competitions.
Coinbase will debut at the Masters (M2) event in Toronto, beginning their engagement with fans through activations in VALORANT and League of Legends esports.
The partnership aims to enhance fan engagement through customized in-game cosmetic rewards and the introduction of unique segments like the 'Econ Report' for VALORANT.
Collection
[
|
...
]