Coinbase Layer-2 Success Shows Power of Marketing Over Cutting-Edge Tech
Briefly

Base rose to the second spot on the L2Beat leaderboard, boasting an 18% market share. It's notable considering it uses borrowed code from Optimism, yet surpasses older networks.
Base's popularity stems partly from its seamless user onboarding through Coinbase, which allows users to navigate Base without the complexity of seed phrases.
Read at Coindesk
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