Almost 10,000 images of tennis balls plunge up to 90% in value as Australian Open appears to ditch NFTs
Briefly

from www.theguardian.com3 weeks ago
The Australian Open's NFT program, launched during the NFT boom, has seen values plummet by up to 90%, with current sales ranging between $15 and $89.
www.theguardian.comhttps://www.theguardian.com/sport/2025/jan/14/almost-10000-images-of-tennis-balls-plunge-up-to-90-in-value-as-australian-open-appears-to-ditch-nfts
Initially priced at about $278, the NFTs' floor price now sits at around $25, highlighting a significant depreciation in value post their launch.
www.theguardian.comhttps://www.theguardian.com/sport/2025/jan/14/almost-10000-images-of-tennis-balls-plunge-up-to-90-in-value-as-australian-open-appears-to-ditch-nfts
Despite Tennis Australia's initial marketing strategy promoting the NFT program with exclusive benefits, the 2024 Australian Open did not mint new NFTs, leaving previous values unredeemed.
www.theguardian.comhttps://www.theguardian.com/sport/2025/jan/14/almost-10000-images-of-tennis-balls-plunge-up-to-90-in-value-as-australian-open-appears-to-ditch-nfts
With the Discord server closed and no new developments since 2023, the future of the Australian Open's NFT initiative remains uncertain.
www.theguardian.comhttps://www.theguardian.com/sport/2025/jan/14/almost-10000-images-of-tennis-balls-plunge-up-to-90-in-value-as-australian-open-appears-to-ditch-nfts
Read at www.theguardian.com
#nft #tennis-australia #australian-open #devaluation #artball-program
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