
"The croissants from bread delivery service Wildgrain should not have been this delicious. After all, they'd arrived in the mail. But they were nonetheless flaky, buttery, classic-tasting Viennoiserie with a browned exterior and airy structure within, still hot from the oven and delicate enough to crinkle under the barest touch. Had they been delivered on my plate at a local restaurant, I would have accepted these croissants as fresh-baked from scratch. And yet, just 20 minutes earlier, these pastries were frozen solid."
"Wildgrain is both a new and old concept: fresh bread delivery. It's a monthly subscription service, delivering a box of slow-fermented sourdough bread and pastries from any of 50 small bakeries across the country. The goods are par-baked, flash-frozen, shipped directly to your stoop, and ready to finish baking at home. In their way, they're fresher than you'd even get from a local bakery. Gluten-free and plant-based plans are also available."
"The plans aren't cheap at regular price: $99 a month for a six-item box and $159 a month for a 12-item box. Enter the promo code WIRED40, and Wildgrain will give you $40 off your first month's delivery box (for six-item and 12-item boxes only). Also included are free croissants or free gluten-free cookies for life alongside your Wildgrain box-as long as you order before November 23."
Wildgrain delivers monthly boxes of par-baked, slow-fermented sourdough breads and Viennoiserie pastries sourced from about 50 small bakeries across the United States. The items arrive flash-frozen for shipment and finish baking at home, producing flaky, buttery croissants and airy loaves comparable to fresh-baked products. Subscription plans include boxes of four, six, or twelve items and also offer gluten-free and plant-based options. Regular prices are $99 per month for a six-item box and $159 per month for a 12-item box. A limited-time promotion offers $40 off the first month's six- or 12-item box with promo code WIRED40 and includes free croissants or free gluten-free cookies for life when ordered before November 23.
Read at WIRED
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