"When it comes to cooking shows in the Internet age, no platform has been as big for creators and chefs alike as YouTube. TikTok and Instagram might be the place to go for short-form clips, but YouTube offers viewers something more, and something deeper, with longer videos that both showcase food and demonstrate how it's made from start to finish."
"In the social media game, though, it's all about numbers, and some channels have managed to absolutely dominate the platform by combining cooking and education with sheer watchability. Some channels, like Binging with Babish and Tasty, have skyrocketed to success due to their snappy, but informative videos. Others, like Aja Kitchen and Village Cooking Channel, give watchers a window into different food cultures, achieving enormous figures while doing so. Even some of our favorite professional chefs have turned to YouTube,"
YouTube provides long-form cooking videos that showcase dishes and demonstrate full preparation, attracting both novice home cooks and professional chefs seeking to improve skills. The platform prioritizes watchability and numbers, enabling channels to grow rapidly by blending education with entertainment. Channels such as Binging with Babish and Tasty achieved success with snappy, informative videos, while Aja Kitchen and Village Cooking Channel reached enormous audiences by showcasing regional food cultures. Aja Kitchen, launched in 2021, amassed about 29.6 million subscribers by January 2026 with mostly wordless ASMR-style videos demonstrating traditional Indian sides and mains. Aja Kitchen often features a grandmother and grandfather duo.
Read at Daily Meal
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