"This caters to customers who are avoiding high fructose corn syrup for possible health reasons - according to Healthline, consuming HFCS on a regular basis leads to an excessive fructose intake, which increases the likelihood of poor health outcomes, such as fatty liver disease, diabetes, obesity, and heart disease. Although there are many substitutes for corn syrup, they're usually more expensive, so some companies prefer to stick with the cheaper artificial option."
"The price of sugar has been climbing, something Dutch Bros acknowledges as a potential risk to its profit, explicitly stating in its 2024 annual report that "the cost of sugar increased significantly in 2022 and 2023, and remained elevated during 2024." Still, the chain appears committed to using cane sugar over corn syrup. Starbucks announced that it's eliminating high fructose corn syrup from its baked goods way back in 2009,"
Dutch Bros replaces high fructose corn syrup with pure cane sugar in its drinks, energy drinks, and sweet syrups. The chain aims to cater to customers avoiding HFCS for health reasons, noting links between excessive fructose intake and fatty liver disease, diabetes, obesity, and heart disease. Many HFCS substitutes are more expensive, and HFCS provides longer shelf life and greater flavor intensity, which some businesses prefer. Rising sugar prices pose a profit risk, and Dutch Bros reported elevated sugar costs in 2022–2024. Several other national chains, including Starbucks, Caribou Coffee, Panera, and Papa John’s, have also moved away from HFCS.
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