"Americans are drinking more coffee than they have in decades. But fewer of them are getting it from Starbucks. The company that revolutionized the United States' coffee culture remains America's biggest player, with nearly 17,000 U.S. stores and plans to open hundreds more. But it's facing unprecedented competition, which will make it harder to win back the customers it already lost."
"Starbucks' share of spending at all U.S. coffee shops fell in 2024 and 2025; it now stands at 48%, down from 52% in 2023, according to Technomic, a food industry consulting firm. Dunkin', a perennial rival that just opened its 10,000th U.S. store, gained market share in both of those years. Starbucks has other challengers, like the fast-growing drive-thru chains 7 Brew, Scooter's Coffee and Dutch Bros."
"Americans love coffee. In both 2024 and 2025, an estimated 66% of Americans reported drinking coffee every day, up from 62% in 2020, according to the National Coffee Assn., an industry trade group. Coffee chains are racing to cash in on that demand. The number of chain coffee stores in the U.S. jumped 19% to more than 34,500 over the last six years, according to Technomic, a consulting firm that researches the food service industry."
Americans are drinking more coffee than in decades, with about 66% reporting daily consumption in 2024 and 2025, up from 62% in 2020. Starbucks remains the largest U.S. coffee chain with nearly 17,000 stores and plans for hundreds more, but its share of spending dropped to 48% from 52% in 2023. Dunkin' gained share while numerous competitors — including drive‑thru chains (7 Brew, Scooter's, Dutch Bros.), Chinese entrants (Luckin, Mixue), premium shops (Blue Bottle) and fast‑food chains — expanded offerings. Chain coffee locations grew 19% to over 34,500, increasing competition and consumer choice.
Read at Los Angeles Times
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