Where First Watch Sources Its Coffee - Tasting Table

"First Watch sources coffee beans through Project Sunrise, fueled by a devoted collective called Mujeres en Café - Women in Coffee. Members are female coffee farmers whose roles stretch far beyond the fields and into the communities at large, serving as teachers, mothers, entrepreneurs, and pioneering leaders on multiple fronts."

"These women are the heart of Project Sunrise, the human connection between beans in fields and coffee in cups more than a thousand miles away. For First Watch, it's not just a sourcing arrangement tied to a distant dot on a map; it's a relationship tied to lives and labors of women producing a meaningful harvest of high-quality, single-origin Arabica beans."

"The term 'single origin' sounds like a trendy java phrase knocked about in coffee-purist circles, but there's an enormous amount of time and care involved in earning that distinction."

First Watch, a restaurant chain, sources its coffee from the Huila region of Colombia through Project Sunrise, which supports female coffee farmers. These women play vital roles in their communities, serving as leaders and educators. The company emphasizes the importance of seasonal ingredients and the cultural connections tied to its coffee sourcing. The relationship between First Watch and these farmers goes beyond mere transactions, focusing on the quality of single-origin Arabica beans and the human stories behind them.

Read at Tasting Table