Starbucks plans to introduce Protein Cold Foam by the end of 2025. Previously, in 2018, the company launched Protein Blended Cold Brew but discontinued it shortly after due to numerous customer complaints. Customers criticized the drink for its chalky texture and unappealing taste, resulting in unfavorable reviews. The complex preparation process also posed challenges for employees. The new Protein Cold Foam will contain 15 grams of protein with zero added sugar, hoping for a better reception than its predecessor.
The Protein Blended Cold Brew drinks were mixtures of either almond or coconut milk, Cold Brew, almond butter or cacao, and more, which resulted in a thick and chalky drink. Despite having 12 grams of protein for a grande, they received more negative reviews than positive, leaving customers dissatisfied with the drink’s coarse texture.
The upcoming Protein Cold Foam aims to offer 15 grams of protein and zero added sugar, contrasting with its predecessor's negative reception attributed to taste and complexity in preparation.
Starbucks faced challenges with the Protein Blended Cold Brew, including customer complaints about its chalky texture and the drink's complex preparation, prompting its removal from the menu.
The Protein Blended Cold Brew was discontinued after just a few months due to poor customer reviews and Starbucks’ intention to streamline its menu by eliminating unpopular items.
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