The National Coffee Association's 2025 Specialty Coffee Report reveals that for the first time, specialty coffee consumption has surpassed traditional coffee among U.S. consumers, with 46% of adults drinking specialty coffee daily compared to 42% for traditional coffee. This marks an 84% increase in daily specialty coffee consumption since 2011. Despite a slight decline in traditional coffee consumption, interest in specialty coffee beverages, including espresso-based and various premium options, continues to grow, reflecting changing consumer preferences in the coffee market.
In the 2025 Specialty Coffee Report, the NCA states that 46% of American adults consumed specialty coffee daily, exceeding traditional coffee's 42% for the first time.
The data from Dig Insights reveals a remarkable 84% increase in specialty coffee consumption among U.S. adults since 2011, highlighting significant shifts in coffee preferences.
#coffee-consumption #specialty-coffee #consumer-trends #national-coffee-association #us-coffee-market
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