Casey Galloway has rebranded her newly acquired coffee roasting business to Elemental Coffee Lab, in tribute to her late husband Chris Galloway who died unexpectedly. The acquisition process began just before Chris's sudden heart attack, which had left him excited about the venture. Casey reflects his love for coffee and science in the branding, with vivid visual elements inspired by the periodic table. Her background as a chef in the Finger Lakes region adds depth to her new role as a coffee entrepreneur, embodying a fusion of personal loss and professional aspiration.
In honor of Chris and his passion for both science and coffee, I decided to move forward with the purchase of the roastery. From that inspiration, Elemental Coffee Lab was born.
The neon aesthetic was inspired by the periodic table, since neon is one of the elements; it felt like a fun and fitting nod to our science-inspired theme.
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