Starbucks will offer up to $6 million in stock grants to executives based on meeting cost-saving and rollout objectives for the "Back to Starbucks" turnaround strategy. The incentive, entirely performance-based, seeks to accelerate the transformation led by new CEO Brian Niccol. These goals include the rollout of the Green Apron Service program, new food and beverage offerings, and an updated Starbucks Rewards program. Employees can access these stock grants by September 2027, conditional upon working through the service date of the performance-based units, while workers criticize the move as irresponsible amid wage negotiations.
Starbucks is rewarding executives with up to $6 million in stock grants contingent on achieving cost-saving and timely rollout goals of the "Back to Starbucks" strategy.
The performance-based incentives aim to motivate senior leaders to accelerate the company's transformation processes inherent in its turnaround plan.
Workers have criticized the stock grants as 'ridiculous and irresponsible' amid ongoing negotiations over barista wages.
Starbucks' executives can earn up to 200% of the stock grant target if they complete required goals by the end of fiscal 2027.
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