Taco Bell introduced four new beverages as part of a broader beverage expansion effort targeting $5 billion in sales by 2030. The lineup includes the brand’s first Cold Brew coffee and three flavor-forward Cold Foams. The Cold Brew is paired with foams designed to deliver bold, unexpected creativity in drinks. The experience is positioned as more coffeehouse-inspired, with a focus on flavor and presentation. A tasting at Live Más Café in Irvine, California evaluated the Cold Brew’s aroma, acidity, body, and overall taste, followed by tasting the Cold Foams separately to experience creamy sweetness before mixing.
"Taco Bell leaned in, debuting four new beverages. This latest move is part of the company's broader push into the beverage space, following last year's announcement that it aims to reach $5 billion in beverage sales by 2030. In a press release (via PR Newswire), Liz Matthews, Taco Bell's global chief food Innovation officer, said that the brand is "making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.""
"As part of that effort, Taco Bell is creating a more coffeehouse-inspired experience for Taco Bell fans, introducing its first-ever Cold Brew coffee, paired with three flavor-forward Cold Foams. I was invited to the Live Más Café in Irvine, California, to sample the Cold Brew lineup firsthand. It's an exciting time for the brand - but did its new drinks impress me? Keep reading to find out."
"First, I tasted the Cold Brew on its own to evaluate its true flavor profile, noting its aroma, acidity, body, and overall taste. Then, I moved on to the Cold Foams. I couldn't resist the magnetic color of the Purple Velvet, so that was my first pick. I followed the recommended tasting method and didn't stir the foam into the coffee, since the idea is to first experience the creamy sweetness of the foam before it gives way to the b"
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