Starbucks stores in South Korea have introduced a ban on bulky electronics, such as desktop computers and printers, while allowing smaller devices like laptops. This policy aims to maintain seating availability and improve the experience in shared café spaces. The company emphasizes its commitment to being a welcoming environment for connection. Additionally, a significant cultural trend has emerged in South Korea, with a subculture called cagongjok forming around individuals who study and work in coffee shops. The number of coffee shops in Korea has doubled over recent years, reflecting this growing trend.
Starbucks in South Korea has implemented a ban on desktop computers, printers, and other bulky items to maintain a welcoming environment for customers and preserve seating space.
Company spokesperson stated that while laptops and smaller devices are permitted, excessive technology limitations on seating arrangements are a concern for Starbucks.
The increasing popularity of cafes in South Korea has led to a rise in the number of working and studying individuals in these spaces, creating a subculture known as cagongjok.
As of late 2022, South Korea had more than 100,000 coffee shops, indicating a significant increase and growing preference for coffee shop work environments.
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