"Under the old system, which was in place from around 2019 until yesterday, there were no membership tiers. In that program, all Starbucks customers were equal because they earned the same number of stars for dollars spent. Under the old system, rewards members earned 1 star for every $1 spent or 2 stars for every $1 spent when paying with a pre-loaded Starbucks Card."
"Stars could be redeemed for rewards, such as a free extra shot of syrup (25 stars), free drinks (100 to 200 stars), and even free merch (400 stars). However, no matter how many stars a person earned, they needed to redeem those stars within six months, or they expired."
"Under the new program, the more loyal you are to the company (i.e., the more you spend), the greater your rewards will be."
Starbucks replaced its previous loyalty rewards system with a new tiered membership program effective March 10. The old system, active since 2019, offered equal rewards to all members: 1 star per dollar spent or 2 stars per dollar with a Starbucks Card. Members could redeem stars for items like free shots (25 stars), drinks (100-200 stars), or merchandise (400 stars), but stars expired after six months. The new program introduces three membership tiers where customers earn greater rewards based on spending levels, moving away from the previous egalitarian structure that treated all members equally.
Read at Fast Company
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