""When I ask people, name me a great customer service company, I usually get a blank stare,""
""That tells me, right off the bat, there's a huge opportunity to be the defining customer-service company.""
""There is tremendous value in being a world-class, customer-service company combined with great craft, great quality food,""
""When you look at putting those two things together for the price that we will have to charge for it, I think it will turn out to be invaluable.""
The 'Back to Starbucks' plan reached its one-year mark, prioritizing a return to stores as a cozy 'third space' where customers linger. The strategy centers on craft and quality, world-class customer service, handwritten barista notes, increased face time with patrons, automation behind the counter, and a pared-down menu. The approach aims to combine premium food and service to justify prices and retain customers despite inflation and economic uncertainty. Early results are mixed: Starbucks reported a sixth straight quarter of U.S. same-store sales declines, a 2% drop in the third quarter, and a 4% decrease in comparable transactions.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]