"Americans are drinking more coffee than they have in decades. But fewer of them are getting it from Starbucks. The company that revolutionized the United States' coffee culture remains America's biggest player, with nearly 17,000 U.S. stores and plans to open hundreds more. But it's facing unprecedented competition, which will make it harder to win back the customers it already lost."
"Starbucks' share of spending at all U.S. coffee shops fell in 2024 and 2025; it now stands at 48%, down from 52% in 2023, according to Technomic, a food industry consulting firm. Dunkin ', a perennial rival that just opened its 10,000th U.S. store, gained market share in both of those years. Starbucks has other challengers, like the fast-growing drive-thru chains 7 Brew, Scooter's Coffee and Dutch Bros."
Coffee consumption in the United States has risen, with an estimated 66% of Americans drinking coffee daily in 2024 and 2025, up 7% from 2020. Chain coffee store count increased 19% to over 34,500 in six years. Starbucks remains the largest U.S. coffee chain with nearly 17,000 stores and plans for hundreds more, but its share of spending fell to 48% in 2024–25 from 52% in 2023. Dunkin' and fast-growing drive-thru and specialty chains gained market share. New entrants include Chinese chains and expanded beverage offerings from quick-service restaurants, prompting consumers to diversify their coffee choices.
Read at Fortune
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