Red Bird Roasting launched a roughly 1,000-square-foot roastery cafe within the Vice and Virtue Brewing building in Kelowna, British Columbia, located just down the block from Red Bird Brewing. The space features jute coffee sacks, Edison bulbs, hefty wooden rafters, and a bright red floor-level mural depicting coffee's seed-to-cup journey that aligns with artwork at the brewery. A living Coffea Arabica plant named Joelle sits on the main table. Owners Peter Glockner and Perry Maxfield also operate Cellar-Tek next door and offer Coffee-Tech commercial roasting equipment, including a Coffee-Tech FZ94 Evo roaster and a Nuova Simonelli Appia II espresso machine paired with a Victoria Arduino Mythos MyO.
Specialty coffee and craft beer, two beverage birds of a feather, are flocking together in Kelowna, British Columbia, with Red Bird Roasting opening inside the Vice and Virtue Brewing building. The new roastery cafe is just down the block from Red Bird Brewing, which acquired Vice and Virtue earlier this year and hatched the coffee plans in an unused portion of the V&V brewery. Occupying approximately 1,000 square feet, the coffee shop and roastery opened last month.
Jute coffee sacks adorn the upper portion of the tall walls, while Edison bulbs dangling from hefty wooden rafters help divide the height of the space and illuminate a bright red floor-level mural depicting coffee's seed-to-cup journey. The colors, materials, lighting and artwork align with the design of the Red Bird brewery down the block, where a mural from the same artists exists. "We're trying to evoke a similar feeling to the brewery tap room with natural wood and black accents," Red Bird Roasting Co-Owner Peter Glockner told Daily Coffee News.
Longstanding members of Kelowna's business and craft beverage communities, Glockner and co-owner Perry Maxfield also own Cellar-Tek, a supplier of commercial equipment for wine, brewery, distillery and coffee roasting operations across Canada and North America. A Cellar-Tek showroom and headquarters is located next door to the roastery. Roasting equipment sold by Cellar-Tek falls under its Coffee-Tek division, which sells the full line of commercial roasters and other equipment made by Israeli manufacturer Coffee-Tech Engineering.
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