""To the average or novice coffee drinker, coffee can taste quite bitter, similar to what life's hardships feel like at first glance. But as any expert coffee lover knows, if you interact with it for a little while, the beautiful notes and flavors come out more and more. We genuinely hope that customers will not only think the coffee is fantastic, but that challenges in our lives are not something to hide from or be scared of.""
""We absolutely avoid bitterness and over-roasting in our coffee. A great roast should accentuate and bring out the best flavors that coffee beans already have and not hide or blanket them through the roasting process.""
Corey Kispert has introduced The Bitter Truth Coffee Company, aiming to energize customers both physically and emotionally. The brand emphasizes philosophical ideas, particularly that hardship can lead to personal fulfillment. Kispert compares the initial bitterness of coffee to life's challenges, suggesting that both can reveal deeper beauty over time. His journey into specialty coffee began during his travels as a pro athlete, leading to a partnership with Ike Bubna of New Love Coffee. The company focuses on organic, Fair Trade coffee while avoiding bitterness in the roasting process.
Read at Daily Coffee News by Roast Magazine
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