"At Andytown, we really, really fought it. But this year, we could no longer hold that line. We had to raise prices across all of our drinks by 7.5%, and we are posting a letter in all our cafés explaining why. A lot of businesses raise prices quietly, and only the most loyal customers even notice. But for us, transparency is important."
"This most recent increase isn't about one single thing. It's about the cumulative effect of higher coffee costs, lingering tariff impacts, and rising prices across our entire supply chain. Even though tariffs on coffee itself have been walked back, the effects are still showing up everywhere else - on packaging, milk, chocolate, and tea. Every ingredient that goes into a latte has slowly crept up in price over the past year."
Lauren Crabbe, co-owner of Andytown Coffee Roasters, raised drink prices by 7.5% after absorbing rising costs. The increase responds to cumulative pressure from higher green-bean prices, lingering tariff effects across packaging and inputs, rising milk and chocolate costs, extreme weather impacts, increased demand, and higher labor and employee healthcare premiums. The chain chose public, in-store letters to explain the change and prioritize transparency for customers. The owners view the price change as necessary to remain open and maintain quality and benefits, rather than quietly shifting burden without customer awareness.
Read at Business Insider
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