I tried matcha lattes from Starbucks, Dunkin', and Tim Hortons. One was bitter, one was too milky, and one was just right.

"Matcha has steadily been gaining popularity in the West after being a staple in Japan for centuries. It's become so popular on TikTok that the country has experienced shortages."

"Starbucks has had matcha on the menu since 2006, but the chain has acknowledged that 20 years later, 'matcha is having a moment.'"

"With the rise of matcha and its health benefits, it's no wonder that some of the most popular coffee chains in the US have hopped on the matcha train."

Matcha, a powdered green tea, has become increasingly popular in the US over the last decade, especially among major coffee chains. Starbucks has offered matcha since 2006, while Dunkin' and Tim Hortons added it to their menus in 2020. The drink is celebrated for its health benefits, including high antioxidant content. The rise of matcha has led to shortages in Japan, fueled by social media trends. Iced matcha lattes are now favored as a refreshing drink, particularly in spring, surpassing traditional iced coffee for many consumers.

Read at www.businessinsider.com