How Starbucks destroyed the "Third Place" and replaced it with protein powder
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How Starbucks destroyed the "Third Place" and replaced it with protein powder
"As an avid coffee drinker and someone who lives a decently healthy lifestyle, I tend to avoid the sugary drinks from coffee chains and just opt for a healthier and cost-effective black coffee. I personally think the majority of Starbucks drinks have too much sugar and are advertised to the Gen Z audience as something that is Instagrammable and photoesque."
"and mixed in with different gradients of food coloring. Press enter or click to view image in full size Press enter or click to view image in full size source: https://www.allrecipes.com/starbucks-viral-dubai-chocolate-order-review-8787938 The entire experience seems more around visual appeal and social sharing than nutrition. Starbucks Growing up, my mom would go to a Starbucks and just read newspapers for hours, perfectly happy with a short pike in a tall cup."
Starbucks shifted menu focus toward protein lattes and protein cold foam while promoting visually striking, sugar-forward beverages aimed at younger consumers. Many mainstream drinks emphasize cold foam, whipped cream, and colorful gradients, increasing visual appeal and social-shareability at the expense of nutrition. Healthier choices like simple black coffee remain available but receive less cultural prominence. Store layout and seating changes prioritize quick retail transactions over lingering, communal stays. Longstanding cafe rituals of quiet, inexpensive coffee and newspaper reading have declined, eroding the sense of belonging that once defined neighborhood coffeehouses. Protein additions and Instagram-ready marketing signal a brand prioritizing trends over customer comfort.
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