"With an electric Air-Motion Roasters machine, steel can packaging, a recycling program for its plastic green coffee sack liners and nearly half of its energy drawn directly from solar power, the company is striving to minimize the environmental footprint at home. Meanwhile, on coffee labels color-coded by origin, additional logos signify which of the company's five positive social or environmental impact categories the coffees inside reflect."
"Coffees bearing a "Future Farmers" logo are sourced are produced by groups doing something to promote youth leadership or women-led farms. The "New Varietals" stamp indicates a coffee cultivar bred for climate resiliency. An "Adaptive Agriculture" icon is applied to coffee grown by producers with some sort of commitment to environmental stewardship such as agroforestry, regenerative agriculture or water conservation. Coffees from countries that are not widely recognized as major coffee producers are packaged with an "Emerging Origins" label, and the "Community Initiatives" logo indicates that a portion of proceeds supports programs aimed at improving the standard of living for communities where the coffee was grown."
Wavelength Coffee in Shirley, Massachusetts operates with a sustainability-first approach across roastery operations, green coffee sourcing and consumer-facing labeling. The roastery uses an electric Air-Motion Roasters machine, steel can packaging, a recycling program for plastic green coffee sack liners and draws nearly half its energy from on-site solar power to reduce environmental footprint. Coffees carry color-coded origin labels plus icons denoting five impact categories: Future Farmers, New Varietals, Adaptive Agriculture, Emerging Origins and Community Initiatives. Sourcing comes from multiple importers including Unblended Coffee, Sucafina, Hacienda La Minita, California Coffee Collective and JNP Coffees, with direct single-producer offerings planned.
Read at Daily Coffee News by Roast Magazine
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