A U.S. District Court in California has dismissed a lawsuit against Peet's Coffee for alleged discrimination against lactose-intolerant customers regarding prices for non-dairy milks. The ruling aligns with previous court decisions involving Dunkin' and Biggby Coffee, reinforcing that as long as pricing policies are applied equally, they do not constitute discrimination. Judge Jon S. Tigar noted that Peet's pricing policy is neutral and does not target lactose-intolerant consumers. Following the complaints, Peet's plans to eliminate surcharges on alternative milks, along with Dunkin', reflecting a broader industry trend toward more inclusive practices.
Judge Tigar emphasized that Peet's pricing policy for non-dairy milks is neutral and equally applies, ensuring no discrimination against lactose-intolerant customers.
In assessing Peet's policy, the judge stated that pricing does not reveal intent to target lactose-intolerant individuals, aligning with decisions for Dunkin' and Biggby.
Following the lawsuits, Peet's plans to remove alt-milk surcharges next month, joining Dunkin', highlighting industry shifts towards more inclusive pricing for non-dairy options.
The dismissal of these suits indicates a judicial trend favoring coffee chains, affirming that as long as pricing is uniform, no discrimination exists.
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