"De'Longhi's campaign features five handcrafted miniature café facades mounted on their coffee machines, representing iconic coffee cultures from cities like Paris and Tokyo."
"The project, developed with creative agency LOLA Madrid, showcases the artistry of master miniaturist Simon Weisse, known for his work on films like The Grand Budapest Hotel."
"Each miniature coffee shop was hand-built over 1,500 hours, incorporating architectural textures and intricate detailing, emphasizing the craftsmanship behind café-quality coffee."
"The campaign aims to change the perception that only cafés can produce the best coffee, demonstrating that consumers can achieve the same quality at home."
De'Longhi launched a campaign called "The World's Smallest Coffee Shop," featuring miniature facades of iconic cafés mounted on their coffee machines. This initiative aims to demonstrate that high-quality coffee can be made at home. Five unique designs represent global coffee cultures, including Paris, Tokyo, Milan, Copenhagen, and Berlin. Each miniature was crafted over 1,500 hours using traditional techniques, showcasing intricate details and textures, highlighting the artistry involved in coffee making.
Read at Yanko Design - Modern Industrial Design News
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