"When guests awaken at the Montauk Yacht Club, the first aroma greeting them isn't the sea air drifting off Lake Montauk-it's the rich, velvety scent of Lavazza coffee. That first sip, enjoyed on a sun-splashed deck or private patio, captures what this collaboration is all about: the art of transforming an everyday ritual into a luxurious, memory-making experience."
"Launched as part of Lavazza's Brewing Elevated Experiences campaign, the partnership with the Montauk Yacht Club-a Hamptons landmark since 1928-embodies the perfect fusion of Italian craftsmanship and East End coastal sophistication. The multi-year contract, renewed in May 2025, ensures Lavazza is served throughout the property's cafés, restaurants, guest rooms, and outdoor venues, making premium coffee an integral element of the guest journey."
""Lavazza brings more than just an exceptional product; they've proven to be a true partner to both our property and our guests," said Alex Reiss, Director of Sales & Marketing at Montauk Yacht Club. "Their thoughtful integration into our offerings and continued support have elevated the guest experience in meaningful ways. Beyond that, their investment in public relations and influencer engagement has significantly amplified the collaboration, expanding our reach well beyond the resort.""
Lavazza supplies Montauk Yacht Club with premium coffee served across cafés, restaurants, guest rooms, and outdoor venues under a multi-year contract renewed in May 2025. The collaboration aligns Lavazza's Brewing Elevated Experiences campaign with Montauk Yacht Club's coastal heritage, merging Italian craftsmanship and East End sophistication. Lavazza's integration into operations includes product placement, ongoing support, and investment in public relations and influencer engagement that expanded reach beyond the resort. The partnership frames coffee as a storytelling medium connecting culture, comfort, and craftsmanship. Two-thirds of Americans drink at least one cup of coffee daily, and many judge hotel quality by that cup.
Read at Food & Beverage Magazine
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