"Camp Coffee Shop offers a level of access and connection you just can't get at a big trade show. Instead of rushing between crowded booths and packed lectures, attendees spend real time working through their own business challenges with instructors and peers."
"With participation capped at fewer than 150 people, the event is being promoted as an intimate, retreat-style alternative to larger trade shows, with an agenda centered on profit planning, staffing structures, workflow design, menu strategy and long-term growth, among other issues facing coffee retailers."
"Camp Coffee Shop is serious about business - but it's also genuinely fun. We're turning a beautiful Napa Valley property into a true summer camp experience with a pool, arts and crafts, curated evening activities."
Camp Coffee Shop is an inaugural four-day business education event launching August 10-13, 2026, at Enchanted Hills in Napa Valley, California. Presented by Barista Magazine, the retreat-style event caps attendance at fewer than 150 people, offering an alternative to large trade shows. The program focuses on practical business topics including profit planning, staffing structures, workflow design, menu strategy, and long-term growth. Registration costs range from $699 to $1,499 per person depending on lodging options, with all costs including meals and programming. Keynote speakers include Andrea Allen of Onyx Coffee Lab and Ian Williams of Deadstock Coffee. The event combines serious business education with recreational activities and downtime, providing attendees with customized action plans, financial templates, and networking opportunities with instructors and peers.
#coffee-business-education #retreat-event #coffee-shop-management #professional-development #napa-valley
Read at Daily Coffee News by Roast Magazine
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