The article discusses the evolving meaning of "neighborhood bar," a term once seen negatively, now embraced by newcomers amidst a cocktail culture fixated on complexity. With the rise of establishments like Death & Co.'s Close Company, the neighborhood bar is redefining itself as a place where classic cocktails foster conversation, emphasizing simplicity rather than elaborate recipes. Iconic bars like The Long Island Bar and Attaboy serve as models, reminding patrons of the enduring appeal of classic drinks in a landscape frequently dominated by creative, high-tech mixology.
The phrase 'neighborhood bar' has been reclaimed as a symbol of comfort and simplicity, contrasting sharply with today’s elaborate cocktail trends.
Death & Co. embraces the neighborhood bar concept with their new subsidiary, Close Company, offering an approachable experience amid high-concept cocktail trends.
For me, the neighborhood bar is exactly where I want to be—a place where cocktails complement conversation, and simplicity reigns supreme.
The best neighborhood bars remind us why classics endure, providing a nostalgic touchstone in an industry evolving towards complexity.
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