The Hugo Spritz is increasingly popular, featuring prosecco, club soda, and elderflower liqueur. The drink's rise has been significant, with Yelp reporting a 1,121% increase in searches. Google searches for the cocktail rose by 122% from 2023 to 2024. The hashtag #HugoSpritz gained traction on TikTok, with its peak popularity occurring in late June and early July. This cocktail appeals to consumers seeking light and refreshing summer drinks, marking its emergence as a favored choice among affluent patrons in 2024.
In its 2024 trend report, Yelp found a 1,121% increase in searches for 'Hugo Spritz' compared to the previous year.
The Hugo Spritz has emerged as the clear successor to its Italian cousin, the Aperol Spritz.
The use of the hashtag #HugoSpritz has steadily increased on TikTok over the last year, reaching peak popularity in late June and early July.
Recent data indicates that the Hugo's mainstream crossover moment has officially arrived, capturing the attention of wealthy bar patrons in 2024.
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