Italy boasts a vibrant cocktail culture deeply integrated into its cuisine, with the Negroni and Aperol spritz being significant representatives. Aperitivo, akin to happy hour, embodies the spirit of socializing while enjoying drinks that stimulate appetite. The Negroni, composed of Campari, sweet vermouth, and gin, exemplifies this culture, having gained global acclaim since its inception in Florence in 1919. Its simplicity and reliance on high-quality ingredients have positioned the Negroni as a cornerstone of today's craft cocktail movement, inspiring bartenders around the world.
The Negroni is simple perfection, blending Campari, sweet vermouth, and gin in equal parts, showcasing the importance of high-quality ingredients in cocktail making.
Aperitivo represents Italy’s happy hour, where drinks are crafted to enhance the appetite, leading to iconic cocktails like the Aperol spritz and the Negroni.
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