Will Wyatt of Mister Paradise and a fellow bartender experienced a shift in perspective during a London bar crawl, realizing the appeal of classic cocktails amidst a trend of overly inventive drinks. This led Wyatt to create El Camino in the East Village, featuring a simple menu of eight drinks, including classics priced affordably. Major establishments like Death & Co are also recognizing this trend by launching a fast-casual concept aimed at providing quality drinks without pretentiousness, emphasizing familiarity, accessibility, and value rather than complexity.
In an era of $22 drinks and cocktails designed to taste like pizza, roast chicken, or hot dogs, there may be a correction coming: A handful of seasoned owners are putting the brakes on the ever-accelerating cost and cleverness of the average mixed drink, leaning instead into familiarity, accessibility, and value.
Will Wyatt... reflected on his bar crawl experience with a fellow bartender, noting a revelation that simplicity and classic drinks could revive their cocktail scene.
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