The Watermelon Slice, a new cocktail by IHG Hotels & Resorts, is set to compete with the Honey Deuce at the U.S. Open, starting August 18. Priced at $39, it will be sold at IHG's Racquet Bar in Arthur Ashe stadium and select NYC hotels. The drink features Moët & Chandon, watermelon juice, elderflower liqueur, lime, and a watermelon wedge. The Honey Deuce has dominated sales at the event, earning over $10 million last year, while being a major advertising platform for brands like Grey Goose.
The Watermelon Slice is described by a press release as a refreshing blend of Moët & Chandon, watermelon juice, elderflower liqueur, and lime, garnished with a signature watermelon wedge.
Selling a custom beverage at the U.S. Open represents a coveted advertising opportunity, given that the branded cups are sure to be captured on the big screen and on countless Instagram accounts throughout the tournament.
The Honey Deuce has raked in more than $10 million in total sales last year before the tennis matches were even finished, and has inspired its own line of merch.
The Watermelon Slice will be available at the U.S. Open's venue, New York City's Arthur Ashe stadium, starting at the beginning of the tournament on August 18.
Collection
[
|
...
]