Match Group's YUZU Partners with Chubby Group to Launch Holiday Campaign and Limited-Edition Yuzu Cosmopolitan for Gen Z Asian Singles - Food & Beverage Magazine

"The intersection of dating apps and restaurant partnerships has reached a new milestone with Match Group's YUZU teaming up with Chubby Group for an innovative holiday campaign that's reshaping how Gen Z connects both digitally and in real life. This collaboration centers around a limited-edition Yuzu Cosmopolitan and represents a strategic shift in how food and beverage companies are leveraging cultural authenticity and community-building to drive foot traffic and brand engagement."

"Available from October 23 through December 15, the Yuzu Cosmopolitan features gooseberry, strawberry, shiso, and a gold lemon wheel garnish: ingredients that speak directly to Asian flavor preferences while maintaining broad appeal. The cocktail will be served at Niku X locations in New York City and Los Angeles, The X Pot in Las Vegas, and Wagyu House in Atlanta, with non-alcoholic options ensuring inclusivity."

Match Group's YUZU partnered with Chubby Group to launch a holiday campaign anchored by a limited-edition Yuzu Cosmopolitan. Eighty percent of Gen Z Asian singles prefer restaurants as first-date settings, highlighting a pathway into the $143 billion Asian American consumer market. The cocktail, featuring gooseberry, strawberry, shiso, and a gold lemon wheel garnish, will be available October 23–December 15 at Niku X (New York City and Los Angeles), The X Pot (Las Vegas), and Wagyu House (Atlanta), with non-alcoholic options. YUZU users can redeem the drink via the Chubby Club app, linking digital matchmaking to physical dining and driving foot traffic through culturally authentic experiences.

Read at Food & Beverage Magazine