"If you walk down Eldridge Street in Manhattan's Lower East Side neighborhood, it's very possible you'd miss what is the most important cocktail space of the 21st century. Neither the former host, Milk & Honey (2000-2012 in that space), nor its current bar iteration, (2012-), were meant to stand out."
""This room is very important to us - and it's very important to a lot of people in the cocktail world - because it's arguably the room that helped kickstart this third wave of cocktails," says Sam Ross, co-owner of Attaboy and creator of modern-day classic cocktails such as the Penicillin and Paper Plane."
"Sam Ross: Sasha Petraske, our mentor, hated the state of New York nightlife. He wanted to open the antithesis of what he was seeing in bars, and that was a place that wasn't jam-packed or with super loud music, terrible iced drinks, women not feeling safe or comfortable, the velvet rope, all of that. As someone who didn't really have much of a business brain, money wasn't necessarily an issue when he opened the space. So he wasn't really looking at profits - he wanted to reinvent the idea of a New York bar."
134 Eldridge Street on Manhattan's Lower East Side presents an unassuming exterior and an interior renowned for exceptional cocktails. The space has housed Milk & Honey since New Year's Eve 1999/2000 and its successor, marking 25 years as a bar this year. Sasha Petraske opened Milk & Honey to counter rowdy, profit-driven nightlife by creating a safer, quieter, cocktail-focused environment. The room influenced a generation of bartenders and helped initiate a modern cocktail movement. Sam Ross, Michael McIlroy, and other bartenders credit the room's ongoing influence; Petraske died in 2015 but his legacy endures.
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