Hailee Steinfeld, along with Premium Beers Group, has unveiled Angel Margarita, a premium ready-to-drink cocktail made from authentic 100% Agave Tequila sourced from Jalisco, Mexico. The drink reflects a blend of Steinfeld's West Coast style with her co-founders' Mexican heritage. Angel Margarita will debut in four flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry. The product enters a booming market for premixed cocktails, which saw a significant increase in sales in 2023, showcasing the growing interest in ready-to-drink beverages.
Margaritas have always been my go-to cocktail, so making a ready-to-drink version with high-quality ingredients that didn't compromise on taste was important to me.
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year.
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