A record number of tequila brands were featured at Bar Convent Brooklyn, indicative of significant trends in the beverage industry. The tequila realm is embroiled in controversy due to a class-action lawsuit against Diageo, impacting brands like Don Julio and Casamigos. In response, smaller brands are seizing the opportunity to market themselves, often promoting claims of being 'additive-free', although legal definitions allow for additives in tequila. Meanwhile, non-alcoholic cocktails solidify their presence in the market, with Gallup reporting acceptance rising to 45% among Americans.
The trade show showcased an unprecedented number of tequila brands, highlighting a significant shift in the industry driven by legal and marketing developments.
The tequila sector, amidst a class-action lawsuit against Diageo, is witnessing a surge in new brands claiming to be 'additive-free' despite legal loopholes.
Non-alcoholic cocktails are becoming mainstream; Gallup's Consumption Habits poll shows a rising acceptance, with 45% of Americans now choosing non-alcoholic options.
While many brands claim to be 'additive-free', the legal allowance of up to 1% additives makes finding genuine additive-free tequila quite complicated.
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