Dr. Dre and Snoop Dogg Bring Their Gin to Milan's Park Hyatt With a Stylish Twist.

"The name is a direct nod to 'Still D.R.E.,' a record that represents longevity, confidence and cultural staying power. We wanted the spirit to embody those same qualities. Gin has been a part of Dr. Dre and Snoop Dogg's world since the '90s, woven into the music and West Coast culture that they helped define."

"It has a softer, fruit- and floral-led profile with a subtle spice in the finish. With the addition of a delicate touch of Himalayan salt blend, we were able to keep the salinity and effervescence while giving the cocktail a contemporary edge."

"At Mio Lab we love to experiment, always seeking new inspirations that might appeal to the public. The collaboration offered a way to capture the energy of a moment when Milan itself became the world's gathering point."

Mio Lab, the cocktail bar at Park Hyatt Milano, has partnered with hip-hop legends Dr. Dre and Snoop Dogg to introduce Still G.I.N., a premium botanical gin brand. The collaboration includes a new cocktail called Still Paloma, which replaces tequila with gin and features a fruit and floral profile with subtle spice and Himalayan salt. The gin's name references 'Still D.R.E.,' symbolizing longevity and cultural influence. Gin has been integral to West Coast hip-hop culture since the 1990s. The partnership timing coincided with the Milan-Cortina Winter Olympics, when Snoop Dogg gained prominence as an NBC broadcaster. Mio Lab's experimental approach and Milan's status as a design capital made it an ideal venue for this cross-cultural collaboration.

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