But here's the thing, I started Free Spirits, in large part, because I love cocktails. So what's been most exciting to see is that the category and our growth is being led by drinkers, those who want to go out and have a few cocktails, have a great social experience and still wake up the next day feeling great.
Our little COVID baby of a business has really started growing up. I'd say we're in the awkward teenager phase (on our way to becoming a confident young adult).
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