Aperol is expanding its brand by launching the Aperol Après Ski Collection, which features vibrant winter apparel designed for both skiing and socializing. With items like beanies, thermal sets, and hoodies, the collection aims to celebrate joyful connections in wintry settings. Additionally, Aperol is taking over the Snow Lodge at the St. Regis Aspen Resort, establishing a lively après-ski hotspot that combines live music and their signature cocktails, proving that the Aperol Spritz can be enjoyed all year round.
Through our Aperol Après Ski Collection, we are redefining the winter experience, seamlessly blending alpine adventure with the joyous spirit of the Aperol Spritz.
With items like beanies and hoodies bearing our signature orange, we ensure that our fans can not only enjoy their favorite cocktails but also look good doing it.
The Snow Lodge at St. Regis Aspen Resort is the perfect venue for our high-energy events, bringing our vibrant, summer ethos to the winter sports scene.
The launch of the Aperol Après Ski Collection is all about creating community and celebrating those good times inherent in both skiing and enjoying an Aperol Spritz.
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