A shift in nightlife habits is evident as younger patrons, especially Gen Z and Zillennials, increasingly reject bar tabs. This trend stems from a desire for financial control, influenced by financial realities following the 2008 crisis and the rising cost of living. With a focus on health and wellness, many prefer spending on marijuana and are cautious about their alcohol intake. Digital tools enable them to manage expenses transparently. Trust issues regarding bar payments and a preference for modern payment technologies further support the shift away from traditional bar practices.
Many younger adults are opting for sober-curious lifestyles or limiting alcohol consumption. When they do drink, they prefer to keep things low-key and affordable.
Younger patrons are increasingly saying no thanks to opening a tab, prioritizing financial control and a cautious approach to spending.
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