Bitters, a 40% ABV cocktail staple, are increasingly popular and accessible, sold even on platforms like Amazon. These flavorful additions enhance classic cocktails while providing digestive benefits, and they are affordably priced. With more diversity in bitters production since Prohibition, the ongoing growth signifies their return to mainstream culture. Notably, Angostura dominates the market with a secret recipe known only to five people, showcasing a fascinating history tied to its unique packaging mishap. This article encourages enthusiasts to explore the evolving category of bitters.
Bitters have made their way back into the mainstream, thanks to their cocktail-enhancing properties and the growing variety of producers and flavors available.
Among the rich history of bitters, Angostura dominates with 90% of global sales, and its recipe remains a closely guarded secret known to only five people.
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