The White Sox announced that starting in 2025, Guaranteed Rate Field will be renamed Rate Field, reflecting the stadium sponsor's recent name change.
Guaranteed Rate's name change from Guaranteed Rate to Rate signals the company's dedication to innovation and enhancing customer experience in the financial services sector.
The White Sox’ ballpark, initially Comiskey Park, has undergone several name changes since its 1991 opening, showing a trend of corporate sponsorship in Major League Baseball.
With 22 major league stadiums named after corporate sponsors, the trend reflects the growing financial ties between sports franchises and corporate entities, as seen in the Astros' change to Daikin Park.
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