"Following a failure to improve revenue on the digital side, GM Diane Penny was fired and will not be replaced. Content director Tony Andracki and reporter Andy Martinez headlined other cuts to the digital content team, and the future of Marquee's website is still undetermined. Rather than bringing in experienced industry veterans, control of the network is being turned over to Cubs EVP and chief commercial officer Colin Faulkner."
"What was already a fine line between team and broadcast partner has now all but vanished as Marquee fails yet again to proactively meet the demands of an evolving media landscape. That certainly isn't what was promised over 10 years ago, when the team's business operations side first started planning for a launch they had at least half a decade to prepare for."
The Cubs face potential fan discord ahead of the Winter Meetings and Cubs Convention unless decisive moves occur. Marquee Sports Network cut multiple digital staff after failing to grow digital revenue, including GM Diane Penny, content director Tony Andracki and reporter Andy Martinez. Marquee's website future is uncertain and network control is being handed to Cubs EVP and chief commercial officer Colin Faulkner instead of seasoned media executives. The boundary between team and broadcast partner has nearly vanished as Marquee struggles to meet an evolving media landscape. Promised carriage stability and launch planning from over a decade ago failed to materialize. Front office spending under shared leadership appears constrained by a strict view of the competitive balance tax, suggesting revenue or spending shortfalls that could hamper roster investment.
Read at Cubsinsider
Unable to calculate read time
Collection
[
|
...
]