The St. Louis Blues announced a rebranding initiative, introducing new home and away uniforms set to debut in the 2025-26 season. Drawing inspiration from heritage designs showcased in past Winter Classics, the jerseys will feature a redesigned Blues Note logo, simplifying the color palette to two colors. The uniforms boast royal blue jerseys with gold and white striping, and the away ones switch to white. Chairman Tom Stillman highlighted the jerseys' historical importance and their appeal among fans, marking a return to classic colors while ensuring updated aesthetics and practicality for players.
The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League.
The new jerseys feature a modernized, reshaped Blues Note logo that went from three colors to two and includes thicker blue and yellow keylines.
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