Illinois Governor J.B. Pritzker, on MSNBC, discussed Malört as "the unofficial shot of the Democratic National Convention," encouraging its consumption as a badge of courage.
While acknowledging its odd taste, Pritzker humorously suggested that sharing a shot of Malört is a test of one's mettle at this year's convention.
The drink's increasing popularity, with Jeppson's Malört expanding distribution, has led to its presence at more bars across the nation as the DNC approaches.
Pritzker's comments were made on his personal account, not as an official endorsement, yet the Malört brand embraced his declaration enthusiastically.
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