He moved from California to rural Italy because he didn't want to be anywhere near a McDonald's or Starbucks'
Briefly

American Keith Richardson's move to Italy involved a desire to escape commercialization, particularly avoiding areas near chains like McDonald's or Starbucks. He settled on Nardo, a quiet town in Puglia. With the help of an American real estate consultant, he secured a two-bed, two-bath home originally used for servants, negotiating a price significantly lower than similar properties in Southern California. After minor renovations, Richardson is set to enjoy a tranquil retirement in a rustic home, made from traditional materials, reflecting the charm of the region.
I wanted to escape the commercialized world I was trying to leave in the US, so I insisted on a property far from symbols like McDonald's or Starbucks.
After some shrewd low-ball bidding, I secured the property for barely one-tenth of what I would pay for something similar in Southern California.
The house I ended up with is a two-bed, two-bath home made with Puglia's typical pinkish-golden stone blocks and has a lovely fireplace.
Read at www.mercurynews.com
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